We created the Wilson Innovation Campaign as an integrated storytelling platform connecting four pillars of innovation: Blade v9 Tennis, Airless Basketball, Fit AI Golf, and Wilson Sportswear. The visual direction merged bold imagery, cinematic motion, and a unified design language to express “Innovation You Can Feel.” Each product story represented a new frontier, from precision engineering to digital intelligence to sustainable design, brought together under one cohesive brand identity across web, social, retail, and trade.

The campaign delivered measurable impact across product and brand:

• +40 % increase in cross-category engagement across Wilson.com and social platforms.
• Blade v9 became the #1 market-share leader in premium performance tennis within three months.
• Airless Basketball earned 2.3 billion + global media impressions, redefining sustainable design in sport.
• Fit AI Golf saw +45 % growth in digital adoption during launch month.
• Wilson Sportswear gained +60 % new-customer acquisition, attracting a younger audience.
• Retail partners reported +12 – 18 % sell-through growth across innovation lines.
• Collectively, the campaign solidified Wilson as an innovation brand with soul, bridging performance and lifestyle, athlete and everyday, technology and human connection.