The solution was the development of Wilson OPTX technology, which I personally conceived and designed to transform how the ball is seen and played. I came up with the design idea to break panel symmetry and integrate bold, high-contrast graphics that enhance visibility against sand, sky, and stadium backdrops. This visual system not only helped athletes track the ball more effectively but also elevated broadcast recognition. Alongside the graphics innovation, I helped engineer the composite outer cover for grip, abrasion resistance, and UV protection, supported by a bladder and panel structure designed to maintain shape, pressure, and responsiveness in pro beach conditions. I guided the prototyping and testing process with AVP athletes, refining both the performance and the visual impact until the ball met the highest professional standards.

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• Adopted as the official AVP ball, validating professional-level performance.
• Achieved over 95% player approval during playtesting, confirming athlete trust and satisfaction.
• Delivered a 30% increase in broadcast visibility, with stronger on-screen logo and pattern recognition compared to the prior model.
• Drove double-digit year-over-year retail sales growth, signaling strong consumer demand.
• Maintained return rates below 1%, showcasing durability and reliability.
• The OPTX technology I developed set a new benchmark for professional volleyball design and reinforced Wilson’s position as the innovation leader in the sport.