I developed the design strategy around the concept of CORE POWER, a visual and performance philosophy inspired by the structure of the spine, symbolizing strength, balance, and connection. This concept guided not only the graphic language but also how the bats communicated their unique roles within the lineup. To make each franchise instantly recognizable, I designed original fonts and typography systems that became distinctive icons for META, SELECT, SOLO, and OMAHA.

• META embodied the flagship of innovation, with a futuristic design and powerful spine-inspired geometry that positioned it as the symbol of cutting-edge composite performance.
• SELECT balanced alloy and composite, expressed through a hybrid aesthetic that communicated both strength and adaptability.
• SOLO carried a lightweight, precision-driven identity, designed with sleek lines that reflected speed and control.
• OMAHA remained the anchor of tradition, with a classic, heritage-driven design that reinforced its reliability and toughness.

Through CORE POWER, the entire lineup shared a unified DNA, yet each model’s original font and graphic identity created clear differentiation. The result was a visually cohesive yet versatile family, making it easier for athletes to connect with the bat that matched their swing style while recognizing the strength of the Louisville Slugger system.

META

• Achieved #1 market share position in BBCOR with 18% share (2021)
• Delivered a 22% year-over-year sales increase
• Became the most visible and discussed BBCOR bat across high school and collegiate fields

‍SELECT

• Captured a 12% market share in 2021
• Built strong traction among hybrid bat players valuing its balance of alloy power and composite feel

SOLO

• Secured a 10% market share
• Maintained one of the highest loyalty and repeat-purchase rates among contact hitters
• Reinforced its identity as the lightweight, speed-driven bat of choice

OMAHA

• Sustained a 9% market share
• Delivered steady year-over-year sales, reinforcing its reputation as the most durable and trusted alloy bat
  ‍

Collective Lineup Impact

• Generated a 17% increase in overall Louisville Slugger BBCOR sales versus 2020
• Boosted retail sell-through across major dealers
• Drove a 35% increase in athlete-led social media content compared to the previous year
• Elevated Louisville Slugger’s brand equity and cemented its leadership in the BBCOR market

• Achieved #1 market share position in BBCOR with 18% share (2021)
• Delivered a 22% year-over-year sales increase
• Became the most visible and discussed BBCOR bat across high school and collegiate fields