I developed the creative concepts and designed the Louisville Slugger Baseball and Fastpitch bats by translating each bat’s unique technology and performance attributes into a visual and functional design that resonates with its specific consumer segment. To ground the work in real insights, I conducted extensive market research, including consumer behavior studies, player preferences, competitor analysis, and emerging design trends within both baseball and fastpitch.

In parallel, I partnered closely with our manufacturing vendors to specify paint, finish, and production details, ensuring that the final execution elevated the premium feel, durability, and on-field presence of each bat. This holistic approach allowed the design to authentically connect performance, aesthetics, and consumer expectation across the full product line.

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