I directed and designed the Player Fit Golf Set with a focus on performance clarity, modern visual language, and player confidence. The club geometry, material selections, and finish treatments were developed to support easier launch, stability, and forgiveness, key needs for new golfers. A unified aesthetic was created across woods, irons, wedges, and putter, delivering a clean, athletic design that feels premium but accessible. The Regular and Tall offerings were differentiated through clear product cues and proportion adjustments aligned to golfer height and swing characteristics. Every detail, from shaping and surface finishes to logo placement and visual balance, was crafted to make the set feel cohesive, modern, and trustworthy.

Player Fit established itself as Wilson’s most modern and confidence-building introduction to golf, setting a new benchmark for beginner-focused design and performance.

• Delivered double-digit year-over-year growth in the beginner/intermediate golf category.
• Drove a 22% lift in conversion across key retail and DTC channels.
• Achieved a 4.7/5 average consumer rating, becoming one of Wilson’s highest-rated entry-journey golf products.
• Strengthened new-golfer acquisition, increasing first-time buyers entering the Wilson ecosystem.
• Improved fitting confidence and clarity, resulting in a significant reduction in sizing-related questions and returns.
• Reinforced Wilson’s relevance with emerging golfers through a unified, modern product design.

Collectively, Player Fit elevated Wilson’s presence for new golfers, modernized the category, and reinforced the brand’s leadership in accessible, performance-first golf equipment.

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