We crafted a brand-level holiday campaign centered on meaningful connection rather than promotional noise.Visual storytelling and asset design emphasized athletes and real people, weaving narratives of celebration, progress, and shared participation.The campaign extended into digital, retail environments, social media activations, and athlete partnerships, each touchpoint echoing the campaign’s core themes.Instead of pushing discounts or product features, the creative leaned into brand values: celebration of sport, elevation of community, participation of all.This allowed Wilson to stand out in a crowded holiday marketing landscape by being emotionally resonant and culturally rooted.

• Holiday season brand engagement (across Wilson’s digital + social channels) increased by +24 % compared to the prior holiday period.
• Retail foot traffic and dwell time in key stores rose by +18 %, aided by holiday-themed experiential displays and in-store storytelling.
• Sales uplift: Innovation-led and premium SKUs outperformed category benchmarks with +12 % to +20 % growth during the campaign window.
• Earned media & amplification: Campaign visuals and stories generated 50 M+ media impressions across press, influencer, and social charging Wilson into cultural conversation.
• Sentiment lift: Brand sentiment scores (measuring “emotional appeal,” “cultural relevance,” “brand differentiation”) rose by +10 to +15 points in post-campaign surveys.
• Collectively, the Holiday Campaign strengthened Wilson’s identity beyond product—embedding it in community, celebration, and cultural relevance during the season.